There was no doubting that Alp-n-Rock would become something wonderful, as it was born from a feeling of freedom and pure joy. So, the journey began, first with a woman who rolled up her sleeves, drew up four sketches, cleared out her garage, and got to work. Over the years, drive and determination coupled with a unique vision and dedication to the highest quality product. Alp-n-Rock continues to grow each year, constantly creating innovative clothing that combines fashion with functionality and the signature eye for detail that defines each of our pieces. From beautiful outerwear and intricately embroidered long-sleeves, to a yoga collection and ready to wear spring line, there isn’t a thing Alp-n-Rock can’t do.